Digipack Specified Research: Front Cover

For our group specific research, We decided to follow the same pattern of artists and looking into the same genre of song as our music video. Birdy, the artist of our song, is an indie singer/ songwriter so we looked specifically into this for our digi pack. 

The material of their clothing is quite plain, light, smooth and bright; reflects the genre of music (indie). Female indie artists, such as Lorde, follow similar traits in clothing, which is why we aim to base our photo-shoots for our digipack with the key characteristics of smooth, earthy, feminine attire. The hair is normally natural, in keeping with the theme of the song, usually with some form of wave or curl. As we have used curly hair in our music video we will keep with this decision as this is also supported by our research rather than the straight, more plastic or superficial hair styles. Curls also allow a halo of light to be captured as shown in the Lorde image. 

• These four examples are all example of close up shots used of the front cover, very common with digipacks.
• In terms of makeup/ styling, we can note that in all 4 cases they have strong/ striking eyes with quite simplistic makeup on the remainder of the face. Hair is styled in a manner which makes it stand out, typically with a natural wave. In 3 out of 4 of these covers, a hand is also present in the shot as a means of posing. This is something to consider during our own photoshoot although we wish to remain natural and not too stilted in terms of posing.
• The name of the artist is presented in uppercase font, generally at the top of the CD cover, along with the album/ single title although we will do specific research into that.
• Lastly, we can also note that both black and white and colour images can be used which is in fitting with our music video.

As a group, we decided to have a close up of the model's face for our CD cover. As the image will simply capture her face, styling for an outfit didn’t need a great deal of thought. We drew inspiration from the Pixie Lott album cover, liked the idea of Katie wearing a shirt, so a collar is visible in the shot. We also liked the use of hair accessories on the Pixie Lott album cover. We decided that it would be of good use to have some sort of floral headwear, to make her look more “earthy/ indie”, our ultimate aim.