We began to test with some ideas we had for our digipack photoshoot as we were unsure whether we wanted to stick to the curly hair, soft eyes and natural looking persona and instead try a bolder look as sometimes music videos do not necessarily match the digipack.
We decided to test both and see which we preferred. We decided to try a stark contrast between our video and have our model with straight hair, dark smokey eyes and bold red lips.
This provoked a mixed reaction and after a group discussion we decided that all a good look for a more 'plastic' video, this did not fit to the genre of music we were going for and looked odd. This look would be more suited to a pop video.
For this analysis we decided to conduct further research into the earth Gaia look we have decided for the music video as this ruled out any 'plastic' mis en scene.
After conducting our digipack
research, we decided upon the look we wanted to achieve for our CD front cover.
In the research we conducted, we were inspired by a number of things which
enabled us to produce our final look.
For instance, from our research
we established we wanted to photograph mainly/ only mid-shots and close up
shots for the CD front cover, as this was a regular occurrence.
Also, we liked the use of natural
lighting in Dido image shown below:
We felt the idea of peace and
tranquillity of the outdoors mimicked/ represented the music genre in the way
it is presented to its target audience.
Out
of the shots we took there were 4 predominant poses/looks:
We were happy with the look of
our model, but we had to rethink the backdrop- the dead trees give the images a
sinister look, something we felt contrasted the look we were hoping to achieve.
Because of this we had considered
and decided upon shooting in a different, greener area or our second
photo-shoot.
Thinking about the locations we have utilized already, we decided to take the
second shoot in Hall Place:
The estate has beautiful grounds
which would give us the ‘greener’ backdrop we desire.
After looking at the research, we have decided that our model will have a simplistic, "earthy" feel to her as this will link well with our video. To ensure that we get this feel to the digipack and the magazine poster, we have made some decisions about the mis-en-scene.
For the make-up, we felt that having a simplistic make-up which conforms to our research. Our model has extremely blue eyes, which are her main feature which we want to exploit. We plan on having a light brown eyeshadow with minimal framing to provide definition which will make them more noticeable in images. We will have natural lips and will keep her overall skin tone as pale as possible to match the Gaia child research. As our model has a heartshaped face, we will be adding a pale blusher to frame her cheeks and add definition. A natural eyebrow will also be used.
The model's hair will be kept natural and curly as we feel this will work well with the natural, simplistic look we are going for. By using the natural light as well, this will also add a halo-like effect to the model when the sun hits her hair. We are aiming to make the hair look 'fluffy' to ensure this halo effect can be achieved. The model herself has extremely curly hair so this will require minimal styling
In order to make the model look even more, earthy and correspond to our Gaia earth research, we have decided to have a floral garland headband in the model's hair which will also match the one we used in our music video. We aim to select a daintier form of floral headband to ensure the model looks delicate.
For the model's outfit, we plan to have the model dressed in a flowy white, 3/4 sleeved top. We feel that this will link well to the video and maintain the simplistic and pure effect that we gained in the video by using the white dress. The dress that we use for the music video, or a floral based dress, may be used as well if we decided to do a long shot.
This is the look we are trying to achieve.
Front Cover: After looking at our research, we have decided that a close-up shot of the model's face will be the best shot to use for our front cover. Inside Picture: The inside picture will be a long shot of the model, and this is where we will use the dress from our music video. CD: The CD itself will remain plain as this is most like the research we have looked and we feel this will link well with the simplicity of our other ancillary tasks. Back: The back is going to be a mid-shot of the model, however we plan to have the model turning away slightly from the camera in order for the sun to capture her portrait. Poster: The poster will feature a mid-shot of the model, most like from her chest/shoulders upwards as this fits well with the research we have looked at. We still have to plan what colour and what type of font and the general lay-out of the poster. For all of our ancillary tasks, we plan to use the natural light again like we did in our music music video and have the model standing outside sort of interacting with some form of nature as this will link to our overall "earthy" look we wish to have.
For our group specific research, We decided to follow the same pattern of artists and looking into the same genre of song as our music video. Birdy, the artist of our song, is an indie singer/ songwriter so we looked specifically into this for our digi pack.
The
material of their clothing is quite plain, light, smooth and bright; reflects
the genre of music (indie). Female indie artists, such as Lorde, follow similar traits in
clothing, which is why we aim to base our photo-shoots for our digipack with
the key characteristics of smooth, earthy, feminine attire. The hair is normally natural, in keeping with the theme of the song, usually with some form of wave or curl. As we have used curly hair in our music video we will keep with this decision as this is also supported by our research rather than the straight, more plastic or superficial hair styles. Curls also allow a halo of light to be captured as shown in the Lorde image.
These four examples are all example of close up shots used of the front cover,
very common with digipacks.
In terms of makeup/ styling, we can note that in all 4 cases they have strong/
striking eyes with quite simplistic makeup on the remainder of the face. Hair is
styled in a manner which makes it stand out, typically with a natural wave. In 3 out of 4 of these covers, a
hand is also present in the shot as a means of posing. This is something to consider during our own photoshoot although we wish to remain natural and not too stilted in terms of posing.
The name of the artist is presented in uppercase font, generally at the top of
the CD cover, along with the album/ single title although we will do specific research into that.
Lastly, we can also note that both black and white and colour images can be
used which is in fitting with our music video.
As a group, we decided to have a close up of the model's face for our CD cover. As the image will simply capture her face,
styling for an outfit didn’t need a great deal of thought. We drew inspiration
from the Pixie Lott album cover, liked the idea of Katie wearing a shirt, so a
collar is visible in the shot. We also liked the use of hair accessories on the
Pixie Lott album cover. We decided that it would be of good use to have some
sort of floral headwear, to make her look more “earthy/ indie”, our ultimate
aim.
A Digipack is a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more disks.
Nowadays they are made from plastic, and include 4 main aspects:
1) The Front Cover
2) The CD
3) The Inside Photo
4) The Back cover
Front covers are often very different and vary in styles and looks dependent on the artist and their Genre. Some have a picture of the artist featured on them, or an image that relates to the album, or sometimes something completely obscure.
From doing our research we have discovered it is very common for the CD to mimic the front cover. This is done by making the image on the cover either the same or very similar as the one seen on the CD. Additionally for the majority of the Digi-packs there will also be the artists name and the albums name on the CD, however there are, of course, always exceptions. The inside photo is almost always an image of the artist. If not, it is an image that closely relates to the artist or other aspects of the Digi-pack.
Generally the back cover is normally made up of a background that is a picture of the artist with a track list also featuring on the back cover. However sometimes instead of a picture of the artists other images of something related to the album in some way can be seen. Additionally to this there is usually a price and a bar code on the back.
Below is an example of Rhianna's Digi-pack we have found.
Here is the final edited film that I edited from footage from multiple shoots. This is only our first draft but it has helped us decide what we still need to do and gives us a better idea on the strengths and weakness's of our video.
After finishing this final cut we sat down as a group and combined with the input of our teacher we have come up with the following strengths and weakness's.
Weakness's
- It appears she is walking to much. We need to try to make it seem as she is walking for a purpose. The purpose is of course to get to the field and perform the last section of the song. But this does not come across very well.
- At the first section of our music video where she is singing into the camera it does not give the right feel we were going for. We aimed to make it seem as she is singing aimlessly, almost mumbling but it is very clear she is singing out and performing. Because of this we will re-film but from a slightly different angle so that the camera is further behind her but can still see her lips moving.
- In the intro when the film cuts between close ups of flowers. It works well but when it starts to cut between the waterfall we see the same effect and it starts to become tedious. Because of this we will try to find something else to be here
-Since filming the dancers we have really sat down and worked out how to film them properly. This includes almost filming move by move to make sure we get good cuts. This has all steamed from the poor quality of the filming we currently have of them.
- We also need to think about introducing the dancers earlier in the video to make them fit better, we are considering seeing them physically bump into the lead.
- In the final section of the video we see the lead singing into the camera. This is framed completely wrong and will need to rethought.
Strength's
- Good Continuity
- The shaking at the start of the music video and the clips of the everyday people link well.
- Rule of thirds used well throughout apart from final section.
- The introduction of color as the music volume increases is good.
-The tracking shot of the normal, everyday people works really well. It was filmed while being on a bus so we plan to alter the technique slightly so we can control how fast we go by using a car instead.
